Web Design

Why Mobile-Friendly Websites Win At Search

Posted by Ken Moire & filed under Web Design.

It’s no surprise that mobile traffic and referrals from mobile sites like Facebook are surging. While it’s convenient having the web at our fingertips, websites that require you to pinch and zoom to read content or to interact with the site are becoming more of a nuisance. If your website is not built responsively (or “mobile ready”), you may be turning off visitors and potential customers.

To help users find mobile-friendly content, Google announced this week that they have made changes to search results that will call out sites that have mobile-friendly content.

Example of Google's mobile-friendly label

Example of Google’s mobile-friendly label

With the change, Google is adding a “Mobile-friendly” label next to sites that, according to Google, meet the following criteria:

  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped

How do you know if your website is considered mobile-friendly? Google provides a mobile-friendly tester for that. Type in your address and in seconds you’ll know whether your site is seen as mobile-friendly by Google.

If not, it may be a good time to consider a responsive website redesign so that you don’t lose out, as we expect this feature will drive more traffic than ever before to sites that have been optimized for the mobile experience.