Making Sense of Facebook’s New Company Pages

Posted by spry & filed under Solutions.

What digital marketers should know about the new design

Back in March, Facebook announced they would be updating the look of their business pages – providing a more “streamlined” appearance.  The changes were promised to go out on a rolling basis with every business page forced to adopt the new layout by June 13, 2014.

If you’re a company page admin, this means that your tools and analytics will be front and center but still uncluttered. This is designed to let you drill down for the information you find most relevant rather than having everything open all the time as with the previous set up. Additionally, information on Facebook ads, Likes, and reach will be more prominent.

Perhaps the most interesting feature is the new addition: Pages to Watch. Taking a cue from many independent social media monitoring platforms, Facebook has incorporated an easier side-by-side comparison into their native client. With a few clicks, you can customize your Pages to Watch to keep an eye on how your company page stacks up against selected competitors.

Got more questions? Check out Facebook’s Pages Update FAQ.

Spry Digital’s blueprint for a sleek Company Page banner image

If you have sharp eyes, you’ll notice that the dimensions of the banner image and profile icon have changed slightly. If your company page’s banner image has relevant text or images in it, the new layout might… complicate things for you. Never fear. We took the headache out of it for you.

Please see below for the Spry Guide to the new Facebook company pages banner image:

Spry branded 614 FB dimensionsSo what do you think about the new pages layout? Bad? Good? Indifferent? We’re going to give it a few weeks to ride it out and see if they really can deliver on all those promises of convenience and streamlining.

Until then, happy Facebooking!

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