Spry Digital: A bold new visual brand identity and website

Branding
News

We’re thrilled to announce the launch of our new visual brand identity and redesigned website, reflecting our company’s growth and evolution. The updated brand expresses our enhanced energy, optimism, and commitment to making technology more accessible, while building on the 14 years of trust and recognition we’ve created within our community.

Our team simplified our message and updated our brand to be more accessible, inviting, and vibrant – Sheila Burkett, CEO

Sheila Burkett, Chief Executive Officer

With energetic new colors, modern fonts, and an updated logo, our redesigned identity embodies a friendlier, more inclusive spirit. Our goal has been to create an inviting presence – one that results in technology being more approachable and empowering.

This rebrand was a strategic response to shifts in the market and within the company itself. With a fresh leadership perspective, we took the opportunity to reassess our identity and create a look and voice that speak directly to who we are now – a passionate team dedicated to creating positive, impactful digital experiences. Additionally, the redesign ensures accessibility by incorporating color and typography choices that make content easier to read for everyone.

Alongside the brand identity launch, we are proud to launch a redesigned brand website that serves as an intuitive guide for organizations looking to take advantage of digital transformation. Simplified user navigation and new storytelling features illustrate how digital tools and strategies can drive business growth. With a focus on translating complex technologies into understandable solutions, our site encourages clients to envision how digital tools can support their goals.

“This rebrand was an opportunity for our next generation of leaders to shape our story, talk about how we work with our clients, and to make it their own. Spry Digital remains committed to growing our clients’ business by delivering high-quality, easy-to-use, secure digital solutions.”
Sheila Burkett, Chief Executive Officer