Why Do You Do What You Do?

Posted by spry & filed under Uncategorized.

There is a worldwide community art project called WDYDWYD or ‘Why Do You Do What You Do?’. The project calls upon an individual to answer the above question with one image and one statement, combining the image and text in a creative way. Anyone can participate and add to the project.

I have had a number of friends and colleagues ask me similar questions over the years and it is probable that you have had similar experiences. In different forms, it is often even an icebreaker at events where you meet new people and it certainly does tell you more about a person than asking them about the weather. For me that question has always haunted me a bit, because I wanted to feel more pride in what I did for a living.

I have always been an idealist who wanted to see the world become a better place. Making a positive difference in people’s lives was always more alluring to me than earning more money. But, like many people, I found myself in the business world making a good living and understanding that I was, to a limited degree, still making an impact on those clients, employees and coworkers lives around me. I longed to do more though.

With Spry Digital, I feel immensely lucky. I get to combine some of the things I am best at with some of the things that I love. Everyday, I get to help people reach their goals. That feels amazing. I am not personally working to profit. I am working to help people and see them succeed. The fact that I am able to support myself doing something that I love is a bonus.

Our clients come to us because we have a passion for what they do and we have the know-how to help them share what they are doing with the world, turn their own passion into a living or raise more money to help their own constituents by fulfilling their missions.

I do believe that there CAN be an intersection between commerce and helping each other through community building. We are not a non-profit or a philanthropic organization, but we are in the business of helping people… and there is true value in that. It’s a value that I feel good about.

Why do I do what I do?
“Because I have a passion for helping people who are passionate about what they do.”

Twitter: wdydwyd

Cash Flow is King

Posted by Sheila Burkett & filed under Solutions.


When running a business, managing your cash flow is critical. For those running on a shoestring budget, it becomes important to watch all expected revenue streams along with all expected expenses. Monitoring it week to week and adjusting along the way allows you to ensure you can pay the bills and know when account receivables are out of hand.

I recommend keeping a high-level spreadsheet that forecast future cash flow along with monitoring current actual cash flow. All company leaders should understand what expected revenue is coming in and the impact of delayed projects, sales or closing on proposals will have on the business. This will also help you manage your fixed versus variable costs and determine the level of cash you need on hand each week.

A word of caution! Do not look at a revenue windfall as an immediate opportunity to distribute cash to owners or increase payouts. This is a sure fire way to end up with many expenses and no cash to pay them with in the future.