When To Invest In Digital Technology, Part 2

In my previous blog, I began sharing some key steps we take in making decisions about technology investments for our company and clients. As you face these tough – and necessary – decisions in your business, it is helpful to understand the “why” of these types of investments. 

In today’s digital age, technology is crucial to an organization’s success. From websites and content management systems to web servers and security protocols, every layer of technology requires continuous maintenance to keep it secure and up to date. The recent Southwest Airlines flight cancellations highlighted the importance of investing in existing technology platforms and keeping them current.

Let’s consider your website. It serves as the digital front door to your business, and it’s essential to keep it running smoothly. Every feature, functionality, or integration you add to your website adds another layer of technology to maintain. Every component requires regular updates to keep it secure and functioning correctly.

One of the biggest challenges businesses face is keeping up with the constant changes in technology. To address this, continuous technology investment must be a part of any business strategy; it is just as important as investing in your physical infrastructure. By planning annual investments in your current systems, you can stay ahead of potential disruptions and ensure your digital presence remains secure, accessible and frictionless. Failure to do so can result in outages, security breaches or data loss, which can be catastrophic for businesses of any size.

So you understand the importance of investing in technology but are unsure of your next steps. I am happy to help. Schedule your one-hour digital transformation consultation with me today. 

Schedule with CEO Sheila Burkett