Work / Winco Window

Rebranding a 100-year-old family business

How we rebooted the brand identity and web platform for a fourth-generation company

Client

Winco Window

  • Has been developing high-performance historical replica windows across the country for projects of all sizes since 1915
  • Is the preferred provider for the National Park Service and state historical agencies

Services Provided

Digital Strategy
User Experience
Website Development
Digital Product Support

Breathing new life into a legacy brand

  • Brand strategy
  • Brand voice
  • Brand visual identity
  • Brand guidelines
  • Brand collateral
  • WordPress CMS website
  • Business stationery
  • Content development
  • Digital strategy

Asking the kind of questions that help us understand our clients’ needs

It’s not every day that we are asked to rebrand a 100-year-old business, so we were thrilled when Winco Window Co. asked us to reboot their brand identity and web platform. To get the new branding right the first time, we conducted stakeholder interviews with owners, internal staff, salespeople, and partners (construction and architects).

Helping an established company develop the brand for the next generation

To elevate the legacy brand to a refreshed one that expresses who the company is today, we developed the brand voice out the findings of the brand audit and stakeholder interviews.

We developed a range of logo and identity variations, providing a more historical evolution of the logo as well as fresh ideas to give our client options to consider.

Thanks to the access our client granted, the selected logo was inspired by a visit we took to the factory, seeing glass panes aligned on racks for production.

To ensure the new brand was expressed in a consistent manner, we developed comprehensive brand guidelines and collateral for marketing and sales teams.

View the website
  • Stakeholder interviews
  • Brand audit
  • Historical research
  • Finding reports
  • Rebrand implementation

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