Redefining sustainability
A complete rebrand, including a new name, visual identity, and website for a new kind of company
Client
Becker360 (fka Becker SMS)
- A single-source solutions provider for scrap recovery, logistics, marketing, and reporting, throughout North America
- Services include logistics management, marketing of recyclable materials, and sustainability reporting
Services Provided
Holistic, comprehensive Branding
- Brand visual identity
- Brand guidelines
- Brand collateral
- WordPress CMS website
- Business stationery
- Brand voice
- Content development
- Brand strategy
- Digital strategy
Giving voice to a brand ready to break out
Becker360 is an industry leader providing single-source, single-point-of-contact management of recyclable goods for its clients nationwide. When this fourth-generation family enterprise outgrew its old branding and website, its leaders turned to us for a fresh approach that fit the business it had become.
Informed by client interviews, collaborative workshops, and industry research, we developed a new brand identity, brand voice, and website that empowers Becker360 to expand sustainably for years to come.
Our work has helped Becker360 stretch its reach and grow beyond the legacy of their 120-year old parent company. With a new brand and website, Becker is now able to confidently market its services to a wider array of clientele.
- User Flows
- Information architecture
- Content architecture
- User research and testing
- Fully accessible digital experience
Branded touchpoints, consistent connection
Launching a rebrand requires a comprehensive effort to update the design across everything customers may encounter when interacting with the brand.
- Website
- Marketing emails
- Social media
- Sell sheets
- Swag and apparel
Strengthening the organization
- Full digital consultation
- Coordination with additional partners for digital services and production
- Secure, members-only content area
- Setting long-term goals for growth
- Analyzing the marketplace for strategic opportunities
- Digital product support and enhancements
Appreciate you guys delivering this on time!! Very much appreciated!
Becker360
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