Creating crucial corporate connection
Empowering a global holding company to respond to the market in real-time
Client
Post Holdings, Inc.
- A consumer packaged goods holding company with $7 billion in fiscal 2023 net sales
- Over 11,500 employees working across 52 manufacturing locations and 10 offices around the world
- Brands include Post Cereals, Peter Pan, and 9 Lives
Services Provided
Consistent corporate presence
Refreshed brand guidelines and a difficult-to-update website presented the opportunity to rethink key touchpoints.
Data display to drive decisions
In addition to telling the story of the brand, the site presents real-time financial data, key to investors making significant decisions. With robust security and uptime, it ensures users have what they need, when they need it.
Easier to use for everyone
Our audiences always include those who will be maintaining the content on the site going forward. By making their job easier, we make your website better.
Spry really listened to our requirements and found creative ways to achieve them.
Post Holdings, Inc.
A human-centered experience
Post Holdings needed a modern, accessible website that could present the complexity of its organization in an easy-to-understand way. Spry Digital brought the client’s vision to life with a responsive site that features enhanced functionality and form.
Holistic brand attention
- Digital strategy
- Website audit
- Competitive audit
- Industry research
- Information architecture
- WordPress CMS website
- Digital product support
- Continuous enhancement
- Content creation
Dozens of brands, thousands of investors
As a $7+ billion company with more than 11,500 employees across seven countries, Post Holdings needed a website that reflected its complexity in an easy-to-understand format. To meet this seasoned organization’s needs, the Spry Digital team designed a mobile-first, accessible website that included modern features – such as a real-time display of stock information – an enhanced news section, and a new corporate responsibility section focused on environmental, social, and governance issues.
It’s so much easier to use compared to our old site.
Post Holdings, Inc.
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