Real-world connection through storytelling
Delivering a modern website that conveys a regional organization’s strategic initiatives
Client
Greater St. Louis, Inc.
- Founded in 2021 as a nonprofit, investor-supported organization in St. Louis
- Supports the 15-county, bi-state St. Louis region of 2.8 million residents and over 88,000 businesses
- Brings together businesses and civic leaders to create jobs, expand inclusive economic growth, and improve St. Louis’ global competitiveness
Services Provided
Regional Chamber site redesign
In 2019, we revamped the St. Louis Regional Chamber website, delivering a modern, user-friendly experience built on a Drupal platform.
Expansion to Greater St. Louis, Inc. website
The site serves as the organization’s primary platform, offering valuable resources and updates about regional growth initiatives.
Growing with the organization
Our relationship with Greater St. Louis, Inc. has continued over many years. As its needs have changed, we have continued to enhance its platform and refine the user experience.
Empowering a thriving, inclusive St. Louis region
Greater St. Louis, Inc. is dedicated to advancing economic growth, innovation, and equity in the St. Louis region. Through strategic partnerships and impactful programs, it is transforming the area into a top destination for businesses, talent, and vibrant communities.
Its website is crucial to its mission-driven initiatives, which support job creation, minority-owned businesses, infrastructure development, and workforce growth, all aligned with the STL 2030 Jobs Plan.
A new way to engage with a region ready for change
Our relationship with Greater St. Louis, Inc. resulted in a modern, user-friendly website that clearly conveys the organization’s strategic initiatives, along with the benefits of living and working in the area.
To ensure multiple stakeholders felt heard, we conducted a series of interviews and workshops to learn more about their challenges, goals, and vision for the new web experience
We shared our insights about the client’s situation and our recommendations, including a Findings Report and proposed Information Architecture. Through collaborative revisions, we arrived at a reimagined user experience that allows a wide variety of audiences to find real value in the organization’s online platform.
We’re proud to have supported this organization’s transition from a collection of legacy brands to a new, comprehensive global brand representing the region. Greater St. Louis, Inc. now has a powerful platform to easily publish a steady stream of compelling content, storytelling, and events.
The redesign of the buyflow was an opportunity to address brand, experience, and operational deficiencies.
- User experience design
- Digital brand direction
- Development of website with multiple CMS
- Hosting, support, and maintenance
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