Visualizing the impact of opportunity
Brand Identity, Design, and Web Development for a growing career-focused nonprofit organization
Client
The DeBruce Foundation
- Established by Paul DeBruce in 1988, the foundation partners with educators, employers, and agencies to help individuals find new career pathways.
- Launched Agilities.org for career seekers, educators, and organization leaders, achieving 94K+ Agile Work Profiler© completions in its first year
Services Provided
We appreciate your talents for listening and creating to a tee what will work well!
The DeBruce Foundation
A story that needed to be told
After more than 30 years, the foundation was ready to share the impact it has had on the community. Spry was asked to help design a Mission Report that highlighted the countless ways the organization has changed people’s lives.
Visualizing data to convey impact
The Mission Report content includes compelling photography, copywriting, and statistics. This combination makes an emotional connection while helping the audience understand the measurable impact the foundation has made over many years.
The right medium for the audience
The Mission Report was published across multiple media to ensure the information was accessible in the audiences’ preferred format. Our work included the print, digital download, and report website versions, ensuring a consistent message across touchpoints.
An impact report that gets read
The report’s attention-grabbing visual design elevated the core brand and gave The DeBruce Foundation a highly effective platform to showcase the tangible ways it supports the community.
The organization is able to use the report to validate and support its work, empowering its ability to continue to raise millions of dollars to further its cause. With compelling stories and a fresh look, this report is hard to overlook.
Partners in communicating the power of opportunity
One of our long-standing clients, The DeBruce Foundation, is a national foundation whose mission it is to expand pathways to economic growth and opportunity. It is committed to helping individuals unlock their potential and find new career pathways.
When the foundation needed to tell the story of its enormous impact over the years, its staff turned to us for the design of the nonprofit’s inaugural Mission Report.
Our team created a dedicated microsite and designed a print version of the report to reach the widest possible audience. Take a look for yourself to see how we used content tapping into both metrics and emotion to help supporters realize all the ways The DeBruce Foundation brings its mission to life.
- Digital storytelling
- Information architecture
- Data visualization
- Core brand extension
- User Experience design
Thanks for working at a pace to accelerate our goals!!!
The DeBruce Foundation
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