Reimagining the user experience
Redesign of the website for the Center of Creative Arts, a national leader in innovative arts education
Client
COCA – Center of Creative Arts
- The fourth-largest multidisciplinary community arts center in the country
- Annually serves more than 60,000 people of all ages, backgrounds, and ability levels
- Provides meaningful arts experiences on campus, as well as in schools, community centers, and corporate settings around St. Louis
Services Provided
Brand Analysis
Existing brand standards and examples of marketing communications were synthesized to ensure a consistent visual aesthetic across COCA’s touchpoints, both physical and digital.
Website Audit
We conducted a qualitative and quantitative website review to assess the user experience. This revealed strengths to build on – along with opportunities for improvement.
Findings Report
The most necessary, relevant, and valuable features were identified to ensure we built a best-in-class website for COCA that improved the experience for both external and internal stakeholders.
A new vision of what could be for a growing organization
The redesigned COCA website is integral to the organization’s current and future success. It plays a critical role in attracting audiences to events, supporting class participants, and serving as a valuable tool for the internal team at COCA.
A website that solves problems and creates opportunities
The COCA staff members devoted their valuable time to a series of interviews and facilitated discussions that revealed important insights. Across the organization, COCA staff shared what the current issues were, as well as a vision of what could be. Thanks to these conversations, we gained the deeper understanding necessary to develop a platform that advances the mission of COCA for years to come.
As COCA had grown, its needs had changed. At the same time, technology became friendlier, and customers’ expectations became higher. During our discovery, we uncovered an outdated way of organizing the site’s content. To address this, we prioritized the creation of an intuitive Information Architecture that can flex as the organization expands, to serve both internal and external audiences’ changing needs.
It is always exciting to be given the opportunity to work with such an important community institution, and we sincerely support COCA’s mission. Working hand-in-hand, we were able to create a renewed digital experience that genuinely lives up to the high standards set by the organization in everything it does.
- Stakeholder interviews
- Client workshops
- Reimagined user experience
- Sustainable, content-managed WordPress solution
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