Tag: Union Station

Midwest Digital Marketing Conference Returns to St. Louis

Posted by Ken Moire & filed under Events.

The Midwest Digital Marketing Conference (or “MDMC”) returns to Union Station in downtown St. Louis on April 12 & 13.

Background

In its first year in 2013, known then as the State of Digital Media Marketing Conference, the conference was a half day event hosted at the J.C. Penney auditorium on the campus of University of Missouri St. Louis. Now in its fourth year, event organizers UMSL Digital are hoping to reach over 2,000 attendees! This will be the second year that the event is held at the historic and expansive Union Station.

Midwest Digital Marketing Conference

Spry Digital are proud sponsors of this year’s conference. You can get more information about our digital platforms and sustainable tech for business from company representatives at our table in the exhibitors hall, so come by and say hello.

Speakers

Last year’s event included more than 50 speakers from digital leaders like BuzzFeed, Pandora, Refinery29, Pinterest, Under Armour, Johnson & Johnson, Eloqua, Ogilvy One, Google, Yahoo, Nielsen, eHarmony, LinkedIn, and more. This year’s event will once again have top speakers in areas of data, digital, e-commerce, creative, social media, tech and innovation.

Spry Digital’s Creative Director, Joe Duffin, will be on a panel discussion titled “Layers of Content: The Nuances and Evolution of Today’s Content Marketing Universe”.

We hope to see you at MDMC for what promises to be an inspiring two days of talks, networking, fun and digital!

For more information about location, speakers, schedule and tickets, visit the MDMC website.

Dispatches from the Spry Hive 2016: Week 16

Posted by James McDonnell & filed under Tips.

This post is part of a weekly series featuring the latest buzz around the Spry Hive.

Around Spry

This week we were excited to host the Girls on the Run St. Louis Pacesetters group, where Partner Sheila Burkett led a discussion on intentional decision making and how to make decisions that you can stand behind.

Thursday we also attended the Midwest Digital Marketing Conference put on by University of Missouri St. Louis’ Digital Marketing program. The event was hosted at the beautiful Union Station, and included speakers from Google, Buzzfeed, Pandora and eHarmony. The theme was disruption through innovation, and we attended many good sessions about how these companies are using big data and innovative, human-centric marketing to engage their customers.

Mark May 3rd on your calendar and get ready to participate in one of the largest days of fundraising for nonprofits in the St. Louis Area! Spry Digital has a number of clients and friends participating in this year’s Give STL Day, so be on the lookout for more information on the different ways to give back to our community.

Design

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Are you a fan of all things design and Star Wars? Get ready to geek out over these gorgeous, laser-engraved skateboards inspired by a galaxy far, far away.

Content Strategy

Head over to 18F to find an effective strategy for auditing old or testing new content for your website.

It’s really easy to waste time developing content without a clear plan of action. That’s why it’s important to recognize the many disciplines of content strategy, specifically content engineering.

Web Design & Development

The difference between a successful and failed mobile user experience can be a matter of seconds, so learn how to speed up your load times with course title Wicked Fast Websites by Go Make Things.

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Sometimes, for the sake of your own sanity, all you can do is laugh after running into a horrendous user interface online. These hilariously bad phone number web forms act as a prime example.

Misc.

The best solution for increasing productivity isn’t always to reduce stress. In some circumstances, you might not be stressed enough.

Dig into the histories and thought-patterns that led to the computer sciences becoming so male-dominant with Born For It by Martin Fowler.

While photoshop has plenty of professional applications, let not forget that the real reason the program exists is for hilariously imaginative Photoshop battles.

Turn your ‘French’ and buzzwords into an avenue of giving on Slack. Become a ‘Slacktivist’ and install SwearJar today!

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As if the followers and members of pop music culture hadn’t been through enough in 2016, the disheartening news broke this past Thursday that superstar Prince (57) had passed away.


That’s it for the Spry Hive this week. Enjoy the last weekend of April and don’t forget to stop by next week for another dose of the Spry Hive!