The Olive Link

When The City of University City decided to embark on an initiative to bring visibility to the burgeoning business community along Olive Boulevard, Spry Digital was engaged to develop a unique identity and website that would showcase the diverse attributes of the neighborhood while attracting new businesses to the area.

Working with the Olive Boulevard business community and The University City Chamber of Commerce, Spry Digital forged a new identity, The Olive Link, that speaks to the neighborhood’s geographic and cultural significance. Spry Digital developed a brand voice deck, key messages, and a vibrant logo system. The tagline “Get In The Mix” entices businesses, restaurants and patrons from all around the World to come explore all that The Olive Link has to offer.

Spry Digital designed and developed the responsive website using the WordPress CMS. Features of the website include a searchable commercial property database and an interactive feature that invites visitors to explore the neighborhood. Content that communicates the vision of the up-and-coming business district was was also developed by Spry Digital.

To accompany the website, a printed brochure was also created to share with visitors to the region. With the new identity and website, University City can sell The Olive Link as a viable option for businesses in the Midwest and beyond looking to set up shop in the St. Louis metro area and University City in particular. Here’s what the Deputy Director of Planning, Zoning and Economic Development Raymond Lai said about working with Spry: “Working well with city staff and a community stakeholder group, the responsive and talented Spry team was able to create The Olive Link brand and an impressive website for the 4-mile, 4-district commercial corridor of our City.”

Read the full case study on our blog.