Breathing new life into a lifesaving mission
We modernized a 10-year-old website by creating a new intuitive, inspiring, and accessible home that supports donor families and facilitates the gift of life.
Client
Mid-America Transplant
- A nonprofit that saves lives!
- Organ procurement organization (1 of 53 in the U.S.)
- Supports donor families through grief and loss
- Hundreds of donor and recipient stories
- Wanted to improve findability of information and enable staff to make updates
Services Provided
The Mid – America Transplant site redesign style tiles.
Revitalizing a digital presence to support an inspiring mission
Mid-America Transplant is one of just 53 organ procurement organizations (OPOs) in the nation, entrusted with the profound mission of saving lives through organ and tissue donation. At the heart of this work is a dual commitment: facilitating the medical miracle of transplantation while providing compassionate support to donor families navigating heartbreaking grief and loss.
Previously, the organization’s digital presence was a decade-old legacy website that had grown organically over time without a clear strategic vision. This resulted in a site that was difficult for staff to update and a frustrating maze of information for users. For grieving families seeking resources or potential recipients looking for stories of hope, the outdated platform had become a barrier rather than a beacon of support.
To address these challenges, the organization set out to completely reimagine its digital front door. The primary goal was to create a modern, engaging, and intuitive online hub that could serve its diverse audiences with clarity and communicate compassion. This required a ground-up redesign and development effort, focused on a streamlined site map, a powerful user experience (UX) and a content strategy that could beautifully showcase hundreds of donor and recipient stories.
The result is a unified and emotionally resonant digital platform that fully supports the organization’s critical work. By simplifying navigation and elevating powerful stories, the new website now serves as a clear, accessible, and supportive resource for all. It effectively eliminates barriers to information, provides a comforting space for donor families, and ultimately reinforces the organization’s unwavering commitment to honoring the gift of life.
- WordPress CMS
- Stakeholder Interviews
- Content Audit
- User Experience Audit
- Information + Content Architecture
- Strategic Consulting
- Wireframes
- Design Comps
A comprehensive solution
- Designed a seamless, user-centric experience
- Converted PDF forms into web-based forms
- Facilitated content consultation and organization
- Implemented a flexible and scalable WordPress CMS
- Delivered extensive content management training
The Mid-America Transplant site before and after the redesign.
Overcoming digital obstacles
Over its 10-year history, the organization’s website had grown haphazardly, making it difficult for visitors — donor family members, recipients, potential donors, financial supporters, and future employees — to find the information they sought. Additional barriers prevented the staff from updating the site to keep the information current.
A strategy of clarity & compassion
Focusing on the diverse users and their needs, we reimagined the OPO’s online presence. Our approach included simplifying and reorganizing the content, creating a visually engaging interface, and highlighting the impact and stories that give a face to the organization’s inspiring work.
An inspiring digital experience
The end result is a website worthy of the OPO’s mission to encourage and honor the gift of life. The redesigned site is an intuitive, comforting space that enables discovery and speaks with compassion. Users in and outside the organization are supported, informed, and engaged.
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