A static report becomes a dynamic experience
A digital experience that showcases Cortex’s goal to serve as a sustainability leader for innovation districts across the globe
Client
Cortex Sustainability
- The Cortex Innovation District is celebrated globally for innovation, creativity, and entrepreneurship
- Its 200 acres are used as a hub for innovation and a testing ground for new technologies
Services Provided
Building a legacy of sustainable innovation
Refreshed brand guidelines helped to establish a presence for the Sustainability Action Plan, presenting opportunities to rethink key icons and focus areas.
Detailing a plan of action
Iconography was created and distinct colors were selected to distinguish 12 key focus areas, including those for green building standards, sustainable transportation, waste reduction, and equity-focused initiatives.
Offering an easier way to digest information
The microsite aimed to simplify and enhance readability of the Sustainable Action Plan by transforming the report into a more accessible, user-friendly format.
Providing a roadmap for sustainable development
The plan emphasizes collaboration, innovation, and resilience, aiming to position Cortex as a model for sustainability and community well-being. To foster adaptability, it also integrates pilot programs and partnerships to scale impactful solutions across the region.
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