Forging a path to digital enablement
The right strategy to align teams and be the driving force for change
Digital enablement that creates transformative results begins with defining the right strategy. Understanding how digital solutions will enable your business requires understanding every aspect of the organization, from its people to its processes and tools. Adopting the right strategy allows teams to get on board and work in the same direction, getting you where you need to be.
When you engage us, you are joining forces with a team of multidisciplinary experts with decades of experience in user experience, creative and technical strategy. This mix of disciplines helps target opportunities that enable new ways of doing business. Change doesn't happen overnight, so we will work with you to devise a digital strategy, balancing return on investment and sustainable change with the rapid growth of your business, your industry and the digital landscape.
Digital strategy solutions we provide
- Strategy workshop
- Digital business models
- Product definition + evaluation
- Digital capabilities
Digital products are ecosystems, and they need to grow and evolve over time by implementing new features to address customer needs and newly identified opportunities. Our expertise helps us identify and prioritize roadmap items to align the business so you can take your organization to the next level.
Digital roadmap services we provide
- Organizational digital roadmap
- Product roadmaps
- Roadmap strategy review
We begin every engagement with the question, "What problem are we trying to solve?" While diagnosing the problem, we take a holistic view of the situation, investigating business systems, data and stakeholder needs. We synthesize that information to arrive at "the truth" that guides any solution definition with robust requirements documentation.
Business analysis solutions we provide
- System + process mapping
- Business requirements
- Technical requirements
Technology and data analysis
We take a deep dive into your organization's technical blueprint, leaving no stone unturned as we map the systems and ensure the architecture can support your organization's goals and solution requirements.
Technology and data analysis solutions we provide
- Systems integration analysis
- Automation analysis
- Structured data analysis
- Technology roadmap
Audits and gap analysis
Measuring success requires defining the starting line of your journey. We conduct audits that touch on multiple aspects of your organization's digital footprint. Our multidisciplinary audits set a baseline for measuring the success of your efforts as well as provide insights and ideas on unexpected opportunities.
Audits and gap analysis solutions we provide
- Brand experience
- User experience and accessibility
- Search engine optimization
- Performance and security
- Technology gap analysis
- Security audits
Third-party systems and tools often make up a complete technical ecosystem. Selection of technology can be a high cost to organizations, either directly, as with licensing fees, or in less obvious ways, such as maintenance hours and support costs. These can have long-term consequences for the success of your organization.
We work to refine selection criteria based on the situation and functional needs, providing analysis and the true cost of ownership to stakeholders.
Platform evaluation includes
- Content Management Systems (CMS)
- Contact Relationship Management (CRM) systems
- Business platforms
- Plugins and module software
Lead generation and conversion strategy
We can assess the performance of your online sales and lead-generation channel to better drive your business. User experience and functionality go hand in hand. Assisted by analytics and data, we consider all factors that get in the way of successful conversions, from microcopy to performance and everything in between.
Once our diagnosis is completed, we can then set out to improve your conversion funnel, whether it be by implementing a fix-it-and-done project or by tackling items over time as outlined on a product roadmap.
Lead generation and conversion strategy services include
- Google Analytics
- Conversion funnel optimization
- User-behavior analysis
- Response measurement
- User experience and journey mapping
- Recommendations roadmap
Learn how we create meaningful digital experiences that empower users.
Leap to Experience Design
Find out what Spry Digital can do for youContact us today