Designing the optimal experience
The harmony of brand identity and human-centered design
Emotion, context and essence are the intangibles of a brand. They are key to ensuring the audience's perception mirrors the organization's intent and are the foundation of brand trust and loyalty. Our deliberate approach to design is rooted in clear business goals and a rock-solid strategy that creates a foundation of design from which brands thrive.
User Experience (UX) Design
A human-centered design approach successfully drives business by helping people conduct business online. Spry puts the user at the center of everything we design to create meaningful experiences that are highly engaging, easy-to-use, intuitive and accessible.
Our approach to human-centered design begins with research – we work with all relevant stakeholders to capture priorities and map them to desired user outcomes. We validate how to best achieve these priorities with data analysis, demographic and competitive review, and end-user input. Fruits of our research are actionable documentation, including personas, user journeys, information architecture, content architecture, user interface prototypes, and real user validation. This wealth of thought capital influences the design of the final product, providing both internal and external teams a clear vision of the end deliverable.
Customer Experience (CX) Design
Making customers happy requires going beyond the digital product. An expertly crafted customer experience by Spry can be the high octane boost your product needs to attract new customers and retain existing ones. We examine every touch point a customer potentially has with a brand to create consistent and meaningful interactions, putting the customer at the center of your business.
Experience design doesn’t work without active listening – your customers have too many options to be taken for granted and too little time to wait for a bad user experience to improve. We help brands work to build stronger relationships with existing, new and potential customers. From detailed analytic pulls to social channel monitoring and response to related content recommendations, Spry makes certain our client brands are continuously focused on being as easy to interact with as they are to find.
Developing a consistent, recognizable brand identity is essential to standing out in any medium. Whether our clients have a grand vision or need some help articulating the soul of their organization, Spry helps craft the brand foundation they need that is crucial for success.
We approach each brand from multiple perspectives – including internal and external audiences, industry, and technology – and understand how to craft an authentic identity to build value and awareness in crowded markets. Brand systems that include logo/identity development, brand extension, and branded marketing collateral help organizations put their best face forward. High visual impact and a bold voice carry brands across channels and mediums.
Multiple brand initiatives are achievable with Spry’s insightful creative development. We have the design chops to set brands apart from the rest of the pack in advertising, social content, animation, video, print, vehicle wraps, signage and out- of- home media. Our experience integrating online and offline creative campaign elements compliments in-house marketing enterprises to deliver success.
Spry ensures the creative design is effective across multiple channels, on and offline elements of campaigns are seamlessly integrated, and competitive differentiation is leveraged. We embrace technology as a driver of engagement and produce digital creative in multiple formats, aligning each campaign with the best platform to spur action and interest.
Find out what Spry Digital can do for youContact us today