“Mobilegeddon” In Perspective – What Site Owners Should Know About Google’s Latest Update To Search

Posted by Ken Moire & filed under SEO.

Back in November, I wrote an article titled Why Mobile-Friendly Sites Win at Search. The article described how the “Mobile-friendly” label would begin appearing next to sites that were deemed to be just that on all Google mobile search results. We now know that this was just the first step in the search giant’s emphasis on mobile ease-of-use as a significant search ranking factor.

In what some in the industry are describing as “Mobilegeddon”, Google has announced that starting April 21st it will be making a major update to its algorithm to “expand the use of mobile-friendliness as a ranking signal.” It also said, “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

If you have a mobile website or responsive website, you will likely be ok (although Google prefers responsive websites as a general rule of thumb).

What does having a mobile-friendly site mean, exactly? In my earlier article I shared a link to Google’s Mobile-Friendly Test. Enter your web address and it will analyze whether your site is mobile-friendly or not, and why.

If your website is older than five years, it probably has not been architected to be mobile-optimized. What can you do? Explore what mobile strategy is best for your business, then work with your web team or web partner to make sure that your website is optimized for mobile devices.

Spry Digital can also help you determine the best mobile strategy for your organization. Reach out to us here to start the conversation.