Randy Burkett Lighting Design
Randy Burkett Lighting Design has designed lighting for some of the most prominent buildings, monuments, landscapes and public spaces in North America. In 2015, they began the process of redoing their website and brand identity. As they were fast approaching their 30th anniversary, it was important that they leverage their history in creating something for the future. To best achieve that goal, the firm turned to Spry Digital.
Spry conducted stakeholder meetings with the principals and staff to understand their business, people, approach, how they represent their work and the firm’s unique value proposition. One of the first areas on which we focused was the Randy Burkett Lighting Design brand itself: How has the brand historically represented the firm and how can the brand accommodate the future?
Spry developed a new brand identity that remained loyal to the original word mark while bringing the brand forward with contemporary typeface and logo treatments. The monochromatic palette compliments the assortment of assets and project photography, while the diagonal logo treatment evokes a lit facet.
The new web experience’s content and visual language were designed to appeal to multiple audiences: those in the technical and visual design field, along with those who were not. User experience wireframes informed user journeys, content architecture and calls-to-action. The magazine-style visual layout with oversized images reveal the details and nuances in the firm’s beautiful lighting design work.
Since the launch of the new brand identity and website in September, 2016, Randy Burkett Lighting Design has seen an increase in leads generated from the website. Principal Randy Burkett had this to say about working with Spry:
“As design professionals ourselves, we chose to remain closely engaged with Spry during the development and rollout. They were always accommodating and worked responsively, while using their knowledge to keep us on track to our goals. They were the experts and it was their insight that ultimately led to a successful project for us all.”