St. Louis has a flourishing startup community, due, in part, to organizations like Capital Innovators, an early-stage investment firm that partners with local incubators and investors to promote fledgling companies. As a young organization itself, Capital Innovators needed an affordable, but professional, brand and web presence that would offer growth opportunities over time.
Spry first developed a logo and brand foundation to create a business card design and inform the design of the website. The site itself, build on WordPress, has a contemporary feel designed to easily communicate with several target audiences, with clear calls-to-action.
Through several phases, Spry Digital has enhanced the original theme with Mentor profiles, more integrated featured Partner areas, a Press area that dynamically feeds related articles into Company profile pages, a homepage image slider, and a blog.