AeroNavData provides massive amounts of important data for military, private, and commercial flight providers. As experts in a small field of providers, they were looking to find ways to stand out from the competition, and to clearly convey a large amount of complex information as simply as possible.
In order to achieve a consistent look across all of AeroNavData’s marketing efforts, Spry conducted a full rebranding, creating a new logo, business cards, letterhead, signage, and other print materials.
The responsive website itself combined the new look and feel with a complex, but clearly structured, information architecture. The result is professional, organized, and visually interesting, with clear calls-to-action. Using the WordPress content management system enabled AeroNavData to allow several employees to update the site and add content, reducing the need for a dedicated employee to manage web updates. Spry also provided content- and SEO-strategy consulting and training to help AeroNavData continue to produce search-friendly, compelling content after the launch.